C-level executive with 15+ years across consumer, technology-driven and B2B businesses in Europe, MENA, LATAM, CIS and the USA.
4× founder, CEO and Managing Director with full P&L responsibility in multi-market environments.
I operate at the intersection of brand strategy, commercial performance and governance — building systems where marketing is not a cost centre, but a growth engine linked to financial outcomes.
My focus is not campaigns. My focus is building a connected system where every commercial decision compounds.